SPOTLIGHT: Call To Action Music Videos
Current research shows that the numbers of Americans who are watching and sharing videos online via sites like YouTube and Vimeo has more than doubled over the last 5 years to a whopping 71 percent. Watching videos online now outranks social networking, online banking and other activities as the most frequent online activity.
As new features and capabilities are being added to video sharing sites including the ability to sell music, merch, tickets and more, it is clear the potential impact call to action music videos can have in raising awareness, generating funds or promoting action for a cause or issue an artist cares about–while at the same time promoting an artist’s music and brand.
Support NOLA & The Gulf on the 6th Anniversary of Katrina
The end of this month will mark the 6th anniversary of Hurricane Katrina and the floods that followed. In conjunction with the 6th anniversary, ATC is offering the ‘Dear New Orleans’ compilation for $6 to generate more awareness and funds for the album’s excellent beneficiaries–Sweet Home New Orleans and Gulf Restoration Network.
Help us spread the word. We are asking all of our colleagues, retreat alum, friends and family to help us spread the word about this push by posting language about the promotion to their Twitter, Facebook, blogs and/or websites starting this Thursday (8/25) until the follwing week (8/31). We have included some sample text below and would VERY much appreciate any support you can give.
The BP Oil Spill One-Year Later: How You Can Help
This Wednesday, April 20th, 2011 will mark the 1-year anniversary of the BP Oil Spill in the Gulf of Mexico. As that date approaches, we turned to our friends and colleagues at the Gulf Restoration Network (healthygulf.org), a New Orleans based environmental organization who have been following, monitoring, reporting and activating concerned citizens since day one of the disaster.
From today through the 20th sales from ATC’s Dear New Orleans digital benefit album will be dedicated to @HealthyGulf. http://bit.ly/dhYrNx. Help spread the word by tweeting, re-tweeting or posting this message to Facebook.
NEW ORLEANS! ATC + FUTURE OF MUSIC COALITION PRESENT:
DEAR NOLA: A CONCERT FOR NEW ORLEANS” RETURNS TO THE BIG EASY
New Orleans’ own Bonerama with very special guests Cody ChesnuTT, DJ Spooky/That Subliminal Kid, Grammy Nominated Helen Bruner + Terry Jones, Ira Tuton of Yeasayer, Jenny Toomey & Kristin Thomson of Tsunami, M1 of Dead Prez, Mirah, Sage Francis, Shawn King of DeVotchKa, Sunpie Barnes, Vernon Reid, Zach Rogue of Rogue Wave to perform at Blue Nile on February 17, 2011.
Musicians from around the country celebrate New Orleans’ rich musical heritage & the community working to sustain it.
ATC’S RECOMMENDED NONPROFITS FOR 2010 HOLIDAY GIVING
It’s that time of year again! ATC has compiled a list of recommended nonprofits working on lead issues to consider for the 2010 holiday giving season. The list highlights effective organizations working on a range of issues important to the music community including education, food justice, gay rights, immigration, net neutrality and more. Below is a sample or download the full list here: ATC’S RECOMMENDED NONPROFITS FOR 2010 HOLIDAY GIVING.
GULF RESTORATION NETWORK (GRN) is committed to uniting and empowering people to protect and restore the natural resources of the Gulf Region for future generations.
OUT TODAY! DEAR NEW ORLEANS DIGITAL BENEFIT COMPILATION
It feels really good to say it and sell it! The response to Dear New Orleans has been overwhelming and wonderful. The album has garnered much press and coverage. On Monday, Amazon offered the 31 track album as its daily deal and the compilation quickly reached #1 of Amazon’s most purchased Mp3′s and remained in that position until just yesterday evening.
Dear New Orleans is available for purchase from all of the major on-line music outlets: iTunes, Amazon, emusic and Rhapsody. But of course, we prefer it if everyone purchased it from our own TopSpin store on www.dearno.la so ATC can raise more funds for New Orleans and you get 3 bonus tracks and stream the full album before purchasing.
COMING AUG 24: DEAR NEW ORLEANS – ALBUM MARKS 5 YEAR ANNIVERSARY OF THE STORM & FLOODS
Album cover artwork for Dear New Orleans
ABOUT DEAR NEW ORLEANS: Air Traffic Control has been hosting artist activism retreats in New Orleans for the last four years. To mark the 5 year anniversary of the storm and floods we thought it appropriate to produce a benefit album. We started by asking the 60 alumni artists who participated in the retreats if they’d be interested in donating a track for a benefit album — we had no idea over half of them would send us music.
We are grateful they did.
URGENT ACTIONS: BP OIL SPILL + NASHVILLE FLOODS
ATC has compiled quick facts and actions for musicians and their fans on how best to direct donations and support to two recent events: the BP oil spill disaster in Louisiana and the recent floods in Nashville.
BP OIL SPILL DISASTER
- British Petroleum’s (BP) Deepwater Horizon oil rig exploded and caught fire on Tuesday, April 20th, killing eleven workers. When the oil rig sank, the pipe that connected the rig to the well broke and fell 5,000 feet to the ocean’s floor with oil escaping from either end of the pipe and at two other points.
TODAY: OBAMA VISITS NEW ORLEANS FOR FIRST TIME AS PRESIDENT
On his first visit to New Orleans since taking office nine months ago, President Obama faced tough criticisms from the community frustrated with the federal government’s role (or lack there of) in the rebuild efforts since the floods.
Harry Shearer posted a good recap of what’s been done and what has yet to be done in New Orleans on The Huffington Post:
New Orleans: What’s Been Done, What’s on the To-Do List
By Harry Shearer
The Huffington Post, Posted: October 15, 2009 06:31 AM
