SPOTLIGHT: Call To Action Music Videos
Current research shows that the numbers of Americans who are watching and sharing videos online via sites like YouTube and Vimeo has more than doubled over the last 5 years to a whopping 71 percent. Watching videos online now outranks social networking, online banking and other activities as the most frequent online activity.
As new features and capabilities are being added to video sharing sites including the ability to sell music, merch, tickets and more, it is clear the potential impact call to action music videos can have in raising awareness, generating funds or promoting action for a cause or issue an artist cares about–while at the same time promoting an artist’s music and brand.
Support NOLA & The Gulf on the 6th Anniversary of Katrina
The end of this month will mark the 6th anniversary of Hurricane Katrina and the floods that followed. In conjunction with the 6th anniversary, ATC is offering the ‘Dear New Orleans’ compilation for $6 to generate more awareness and funds for the album’s excellent beneficiaries–Sweet Home New Orleans and Gulf Restoration Network.
Help us spread the word. We are asking all of our colleagues, retreat alum, friends and family to help us spread the word about this push by posting language about the promotion to their Twitter, Facebook, blogs and/or websites starting this Thursday (8/25) until the follwing week (8/31). We have included some sample text below and would VERY much appreciate any support you can give.
The BP Oil Spill One-Year Later: How You Can Help
This Wednesday, April 20th, 2011 will mark the 1-year anniversary of the BP Oil Spill in the Gulf of Mexico. As that date approaches, we turned to our friends and colleagues at the Gulf Restoration Network (healthygulf.org), a New Orleans based environmental organization who have been following, monitoring, reporting and activating concerned citizens since day one of the disaster.
From today through the 20th sales from ATC’s Dear New Orleans digital benefit album will be dedicated to @HealthyGulf. http://bit.ly/dhYrNx. Help spread the word by tweeting, re-tweeting or posting this message to Facebook.
OUT TODAY! DEAR NEW ORLEANS DIGITAL BENEFIT COMPILATION
It feels really good to say it and sell it! The response to Dear New Orleans has been overwhelming and wonderful. The album has garnered much press and coverage. On Monday, Amazon offered the 31 track album as its daily deal and the compilation quickly reached #1 of Amazon’s most purchased Mp3′s and remained in that position until just yesterday evening.
Dear New Orleans is available for purchase from all of the major on-line music outlets: iTunes, Amazon, emusic and Rhapsody. But of course, we prefer it if everyone purchased it from our own TopSpin store on www.dearno.la so ATC can raise more funds for New Orleans and you get 3 bonus tracks and stream the full album before purchasing.
MY MORNING JACKET + ATC: PHILANTHROPY, OUR ALBUM + NEW ORLEANS
ATC has been working with My Morning Jacket on a range of philanthropic efforts over the years. Jim James and Patrick Hallahan both participated in our New Orleans artist activism retreats and, along with their band, have gone on to do incredible philanthropy and activism work that is making a real impact for the issues they care about. We love this interview where they talk about how we collaborate, their time in New Orleans and our upcoming album, Dear New Orleans.
IT’S OFFICIAL: OUR DEAR NEW ORLEANS ALBUM ANNOUNCED
We are really excited about our Dear New Orleans benefit compilation and cannot wait to share the music with everyone. The official press release just went out and lots of great press has already been generated:
Discovery Channel Planet Green
…to name a few.
Full album details, release date, where to buy and track listing are all available on our album site: www.dearneworleansmusic.org
COMING AUG 24: DEAR NEW ORLEANS – ALBUM MARKS 5 YEAR ANNIVERSARY OF THE STORM & FLOODS
Album cover artwork for Dear New Orleans
ABOUT DEAR NEW ORLEANS: Air Traffic Control has been hosting artist activism retreats in New Orleans for the last four years. To mark the 5 year anniversary of the storm and floods we thought it appropriate to produce a benefit album. We started by asking the 60 alumni artists who participated in the retreats if they’d be interested in donating a track for a benefit album — we had no idea over half of them would send us music.
We are grateful they did.
