Recommended Nonprofits for 2011 Holiday Giving
Below are some highlights from our annual list of recommended nonprofits that are working on lead issues to consider for the 2011 holiday giving season. Please let us know if you have any questions. Happy Holidays from the ATC staff!
SPOTLIGHT: Call To Action Music Videos
Current research shows that the numbers of Americans who are watching and sharing videos online via sites like YouTube and Vimeo has more than doubled over the last 5 years to a whopping 71 percent. Watching videos online now outranks social networking, online banking and other activities as the most frequent online activity.
As new features and capabilities are being added to video sharing sites including the ability to sell music, merch, tickets and more, it is clear the potential impact call to action music videos can have in raising awareness, generating funds or promoting action for a cause or issue an artist cares about–while at the same time promoting an artist’s music and brand.
ATC AND TOPSPIN HELP MUSICIANS SUPPORT CHARITIES & NONPROFITS
A recent Topspin blog post highlights how ATC and Topspin having been working in partnership with several musicians to create successful and engaging social change campaigns. The post also notes some of the ways in which ATC can help to support artists in their efforts – helping to identify a beneficiary, collecting & delivering funds, managing compliance paperwork, evaluating the donation’s impact and more. Below is the original post showcasing some of the most successful case studies from the past year.
(Original post by Topspin can be found here: http://www.topspinmedia.com/case-studies-2/musicians-for-charity/)
MUSICIANS + IMMIGRATION: BY THE TIME I GET TO ARIZONA
On Friday, April 23, Governor Jan Brewer of Arizona signed SB 1070, a bill concerned citizens are calling anti-immigrant and unconstitutional.
Here are some actions ATC has compiled for musicians and their fans:
1. May 1st is a national day of action for immigration reform.
Find a local event to attend or participate in: http://bit.ly/9SkCGQ
2. Post links to May Day events and other actions on band websites + social media.
On websites, bands can include the iconic Shepard Fairey Immigration Reform images which are available for download at: www.cimarrones.org.
For social media, copy and paste the messages below, or write your own.
WHITE HOUSE HONORS MUSIC FROM THE CIVIL RIGHTS MOVEMENT
Calling the civil rights movement, “a movement sustained by music,” President Obama, along with legislators and musicians, honored both the music and the movement on Tuesday night.
The evening is part of a series of music events hosted by Michelle Obama at the White House. The program was the Black History Month event titled, “In Performance at the White House: A Celebration of Music from the Civil Rights Movement” and will be broadcast this Thursday night on PBS.
ATC’S RECOMMENDED NON-PROFITS FOR 2009 HOLIDAY GIVING
ATC’s recommended non-profits for giving include: Sweet Home New Orleans, The Roots of Music, Jail Guitar Doors, Energy Action Coalition, Students for a Free Tibet, Innocence Project, DonorsChoose, Future of Music, Heifer International and more…
Below is a list of ATC’s recommended non-profits for the 2009 holiday giving season. Please let us know if you have any questions. Happy Holidays from the ATC staff!
Arts Corps
Arts Corps is Seattle’s largest nonprofit arts organization working to inspire creative habits in young people through a passionate corps of teaching artists. They hire professional teaching artists who work with a variety of art disciplines and place them in school and after-school sites in the area. They have also been picked to lead the MusicianCorps Seattle pilot.
LIVE EARTH + THE TIBETAN FREEDOM CONCERTS: MUSIC’S ABILITY TO INFLUENCE
A recent study on the impact of the 2007 Live Earth concerts may lead some to deduce that large-scale concerts have little influence in social change. ATC’s research and experience shows the opposite: when done right, concerts can be an extremely effective way to build movements.
A recent report on the public opinion impact of Live Earth, the environmental concerts from 2007, drew the conclusion that the event and campaign seemed to have “no immediate impact on American public opinion” on climate change, but that it “did reinforce and amplify attitudes about global warming amongst those watchers who were already concerned”. Cynics are likely to throw the baby out with the bathwater and say that mega-concerts or musicians cannot change how people think or act.
FMC’S LOOK AT NEW MUSIC BUSINESS MODELS
FMC posted some interesting and relevant new materials from a presentation they did at the 2009 Future of Music Policy Summit on New Music Business Models and if/how musicians, labels and songwriters are compensated via these new tools.
The 4-part slide show and corresponding pdfs do a great job of breaking down and navigating the new web 2.0 based music business models and provide some great real world examples of digital stores, subscription services, artist-to-fan connections, licensing, and new forms of radio and if/how performers and songwriters are compensated via these new tools.
STUDY SAYS LIVE EARTH HAD NO IMPACT ON PUBLIC OPINION
According to a 2008 study by experts at Yale University, Gallup, and ClearVision Institute, “Live Earth appears to have had no immediate impact on American public opinion as a whole.”
HeadCount recently blogged about the studies results as well as possible reasons why the message was lost amongst the pubic:
Yale University, Gallup, and the ClearVision Institute have now studied the influence of such mega-events on public opinion. In the first such investigation, a thousand adults were surveyed a week before Live Earth and then again two weeks after it. The study’s conclusion:
