Air Traffic Control (ATC) exists to help musicians play an effective, unique and vital role in the promotion of social justice.
Musicians and managers established ATC to assemble an experienced and trusted team of leaders, resources and tools that would help them to create effective social change collaborations with each other and social justice organizations. As a result, ATC became artists’ air traffic control, developing capacity, efficiency, and coordination to produce stronger and more creative social change collaborations.
ATC’s work with musicians is based on the following artist-centric principles:
We help artists work on issues they are passionate about. ATC is not an issue organization, but a technical resource and movement-building one. We concentrate on effective activism and strategic partnerships with musicians, and work with them on a range of issues that they care about, including most recently, climate change, immigration, criminal justice and education.
We work on behalf of the musician. We don’t “use” artists; we are here to be used by them. Our relationships with artists are based on mutual trust and respect and as a result, long-term and successful collaborations are made possible.
We understand the business of making music and change. ATC’s board is made up of some of the most innovative and successful professionals in the music indus- try, and ATC’s staff is expert on how music can help build social change movements. The combination means that we find ways to integrate activism and philanthropy into the business so that both can be done extremely well.
We document better strategies. ATC is a clearinghouse for what works and doesn’t work. We also conduct our own research, and monitor that of others, in or- der to continue to refine and mature this important work.
We innovate. ATC works with musicians to find new and effective ways of doing this work, knowing that what works today might not tomorrow.
How ATC Can Help Musicians Do More Effective Activism
ATC holds workshops and retreats, acts as a sounding board and a connector, creates infrastructure and scale to help individual band activities be more effective, manages and distributes funds that bands raise through ticket surcharges and benefits, and develops and documents better strategies for effective music and activism. Please contact us if we can be of service to you or your band.