STUDY SHOWS CONCERTS AN EFFECTIVE PLACE TO REGISTER NEW VOTERS
Registering people to vote at concerts appears to be a highly effective way to reach new would-be voters. In fact, the report cited that concertgoers were the second most unique group of would-be voters–meaning they more likely to have not been reached or previously registered at the same address.
The study won’t be public until next month, but here is some of the preliminary that HeadCount has posted to their website:
– 92% of the people HeadCount registered made it onto the voter rolls. They were number one in this category, (compared to about 25 other groups in this study, who averaged 80% in aggregate).
– 85% of their registrations were considered “impactful,” meaning the registration was unique and that the person was not already registered at the same address. This was the second best percentage for any group in the study.
– 72% of the people HeadCount successfully registered in the “field” (at concerts) voted, compared to a national average of 59%. In this category, they had the third best totals of any group.
More on this report can be found here: http://www.headcount.org/blog/?p=2833. And stay tuned for the full study, which will include data on the voter registration work of 25 different organizations. Check back here: http://www.neworganizing.com/.